Pacific Riffs

1. text post  Wed, Jul. 01, 2009

   ABOUT Pacific Riffs

   Pacifc Riffs offers a curated sampling of rock and pop music from the Pacific Rim. Our key focus is on bands and record labels from South East Asia and Southern China, because: (a) that’s where most of us call home; and (b) the region doesn’t get as much buzz as our more affluent neighbors (Korea, Japan, etc.)
   
   Heads up: we’re admittedly partial to the kind of sounds you’d hear on American college radio. (Basically anything that would fit in at Coachella or SxSW.)  So expect a lot of our content to follow that general direction.

   An overwhelming chunk of the music we post about is released independently. Of course, the exact meaning of that phrase is open to dispute. (But that matter deserves a post of its own, really.)
   
   Despite the use of the “royal we”, this is predominantly the handiwork of a single obsessive music geek: Paolo Cruz. Just the same, major props are due to Claire Villacorta for helping to develop the core idea for this blog.

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» Pacifc Riffs offers a curated sampling of rock and pop music from the Pacific Rim. Our key focus is on bands and record labels from South East Asia and Southern China.

» Heads up: we're admittedly partial to the kind of sounds you'd hear on American college radio. (Basically anything that would fit in at Coachella or SxSW.) So expect a lot of our content to follow that general direction. [read more]

» Pacific Riffs was developed and conceptualized by Paolo Cruz and Claire Villacorta.